How to properly wash and maintain denim.

It is not necessary to wash denim and jeans frequently. Washing them a few times each season is generally sufficient. This practice extends the lifespan of denim and is beneficial for the environment.

Between washes, you can remove surface dirt by spot cleaning with a damp cloth. For washing denim, a gentle machine cycle at 30°C or lower is recommended. Additionally, there are specialised detergents designed for this purpose.

Always wash denim inside out to prevent colour fading. Allow denim to air dry, as the heat from a tumble dryer may lead to shrinkage.